Experience / At a glance

Lead Web DeveloperWordPress · React · Front-end & back-end · UX

Seeking a full-time remote Senior or Lead Web Developer role. I bring 20 years of WordPress, PHP, JavaScript, and UX experience, with hands-on development and team leadership from discovery through launch. This portfolio demonstrates my React work.

Experience / The journey

Professional experience

  1. 2021

    Lead Web Developer

    FINAO AgencyApril 2021 – August 2026

    Led 35+ website builds from discovery and technical scoping through architecture, development, QA, launch, and support. Managed two in-house developers and approximately four remote developers.

    Helped reduce typical WordPress development timelines from approximately 10 weeks to four through a reusable component approach.

    More about this role
    • Established a component-driven WordPress approach that helped reduce typical development timelines from approximately 10 weeks to four.
    • Led client discovery, content architecture, integrations, migrations, and production launches.
  2. 2018

    Lead UX Developer

    2e CreativeSeptember 2018 – April 2020

    Served as the agency’s go-to resource for UX and digital development. Partnered with the VP of Digital Solutions to improve processes and help transition from print-focused practices to digital-first delivery.

    Created shared style guides and component libraries, and trained cross-functional teams as the agency moved toward digital-first delivery.

    More about this role
    • Created style guides, component libraries, CSS patterns, and reusable modules.
    • Trained cross-functional teams on UX practices and workflow efficiencies.
  3. 2014

    Senior Interactive Developer

    2e CreativeJuly 2014 – September 2018

    Developed responsive websites using PHP, JavaScript, HTML, CSS, and WordPress, contributing to strategy from project inception.

    Delivered more than 200 email and digital banner templates alongside responsive website development.

    More about this role
    • Served as strategist and lead developer on multiple award-winning responsive website projects.
    • Developed more than 200 email and digital banner templates.
  4. 2013

    Lead Web Developer

    Boxers, Inc.January 2013 – June 2014

    Managed development and optimization of a multimillion-dollar ecommerce website, including analytics, usability, and relational SQL databases.

    Led A/B testing that increased average daily sales from approximately $18K to $23K.

    More about this role
    • Led a user-centered A/B testing initiative that increased average daily sales from approximately $18K to $23K.
    • Used analytics and user behavior to identify conversion opportunities.
Where it started

Earlier experience

A foundation in design.
A career built on the web.

  1. 2011–2013

    Independent

    Web Designer / Developer

  2. 2007–2010

    Network Solutions

    Web Designer III

  3. 2006–2007

    MidAmerica Web

    Web Designer

Technical skills

WordPress

Built custom themes, content models, ACF modules, and templates across agency website projects.

  • Custom themes
  • ACF & Flexible Content
  • Gutenberg blocks with ACF
  • Custom post types & taxonomies
  • WP All Import
  • WP Engine

Front-end & back-end

PHP, JavaScript, and SQL experience includes custom websites and ecommerce. This portfolio demonstrates React and TypeScript implementation.

  • React
  • PHP
  • JavaScript
  • HTML
  • CSS / SCSS
  • SQL
  • Git
  • Responsive development
See the React portfolio story

Design & UX

Translated Figma designs into responsive websites and created shared style guides and component libraries.

  • Figma-to-code
  • Design tokens
  • Component libraries
  • Accessibility
  • UX best practices

Leadership & delivery

Led 35+ builds at FINAO, with client discovery, technical direction, developer management, and production delivery.

  • Discovery
  • Architecture
  • Estimation
  • Developer management
  • Code review
  • QA
  • Migrations
  • Launches

Integrations & optimization

Managed CRM and analytics integrations, content migrations, performance work, and ongoing WordPress maintenance.

  • CRM integrations
  • WP All Import
  • Google Analytics
  • Google Tag Manager
  • Core Web Vitals
  • WordPress security

Education

Hickey College · Bachelor’s Degree in Applied Business Management, 2007
Hickey College · Specialized Associate’s Degree in Graphic Design, 2005

Good work starts with a conversation

Let’s build something
worth caring about.

Hiring a Senior or Lead Web Developer? Let’s talk about your team.

Also available for select WordPress builds, React interfaces, and development support for design teams.

Email AaronConnect on LinkedIn